How To Create An EPK That Gets You Opportunities

An EPK (electronic press kit), is a digital version of a press kit that is typically used to promote a musician or band to media, promoters, and funding organizations for grants. An EPK typically includes the same types of materials as a traditional press kit, such as a bio, press release, and high-quality photos, but it is presented in a digital format, usually as a PDF document or a web page.

One of the main benefits of an EPK is that it is easy to distribute and access. Whereas a physical press kit must be mailed or hand-delivered to media outlets, an EPK can be sent via email or made available for download on the artist's website. This makes it easier for the media to access the information they need and for the artist to reach a much wider audience.

Creating an EPK really is an essential step in the growth of your career as a musician/artist/band. If you create a professional looking EPK, you'll improve your chances of getting funded for grants, landing bigger gigs (especially summer festivals), and gainging traction with media outlets such as blogs, podcasts, or social influencers.

Pretty straight forward, whoever is viewing your EPK needs to get to your music first. Now keep in mind, they're only going to listen to a few songs, and more likely only the first 10 - 30 seconds of each song.

Your bio should be a brief summary of your career and accomplishments as a musician. Keep it concise and focus on the highlights. Be sure to include any relevant details, such as your influences, the style of music you play, and any notable moments in your career. Don't overdo it!

Check out our recent post called 7 Tips For Writing Your Musician Bio which goes a little deeper into this topic.

Your EPK should include several high-resolution photos that show your band or solo act in action. These can be used by the media to accompany articles or reviews.

You'll want to include links and some basic stats for all your social media accounts. This will give the viewer an easy way to get to know you on a deeper level, as well as to understand what kind of audience your bring to the table.

This one is pretty straight forward, but extremely important so we'll metion it here.

Make sure the receiver of your EPK has quick access to your email, your website, your socials (as mentioned above), and if you're comfortable, your phone number.